Fashion and Lifestyle Channel

Jennifer Lopez and Marc Anthony launched their own fashion lines through Kohl’s signature and will be available in autumn 2011, the couple announced in a press conference held in West Hollywood (Los Angeles, California).

“When we think of doing this, we felt a sense of great responsibility,” said Puerto Rican-born American artist. “We have songs and other things together, but this is something big that really matters,” he said.

“It’s as if we were married again,” laughs the singer said of New York, also Puerto Rican roots.

As announced by the company, this is the first time a celebrity couple decides to design two different collections simultaneously for the same company.

The marks of Jennifer Lopez and Marc Anthony will launch initially for clothing and accessories for women and men, respectively, and attempt to give an idea of what style and real essence of the couple.

Lopez’s collection will include sportswear, dresses, handbags, jewelry, shoes and pajamas, while Anthony bet on sports clothing, shirts, scarves, jackets and shoes.

It is hoped that in future both lines include home accessories.

“We realize it is a huge opportunity and will allow us to offer a contemporary, accessible and affordable for our fans. We want to restore them to always give us inspiration,” Lopez said, adding that fashion and design “always “been part of their lives.

“This is a perfect time in our lives to embark together on a creative adventure like this,” he said.

Lopez, in Spanish, said: “This idea was born several years ago and thanks to our team and the company is already a reality. You’ll see in the coming years our commitment to this project.”

The event, attended by nearly a hundred media and was led by Kevin Man sell Kohl’s president, had the special intervention in a videotaped message of designer Tommy Hilfiger.